Explode ONE Piece of Content Into Many So You Have Social Media Posts for an Entire Month

Your content should take different forms – long form and short form to keep your audience interested and engaged and to provide information in the manner that your audience wants.  Some people like to read, some will watch long videos, some only short videos, bullet points may be easier to read for those in a hurry, and some may just want a photo.

I will start with a blog post (this is a piece from my original blog post), which is long-form content, but I will still count it as one piece of content.  From here I will create a bunch of different posts.  I’ll give you my goal for the number of posts I want to make and then the actual number at the end of the week.

This post is long and broken apart into different categories to make it easier to create content that can stand on its own and still make sense.

To make it easier for me I have written this first and then will create a long video to post to YouTube. (2 pieces)

I previously said that I am not confident in my editing skills, so I prefer to create individual short videos instead of editing long videos into short videos.

I should have three different topics from this article which can be broken down into:

3 LinkedIn Newsletters

3 emails (8 pieces)

3 Carousel posts that will be posted on Linked In and Instagram (14)

3 Social media posts – words with an image that will be posted on Facebook and Twitter (20)

3 Stories  will be posted on Facebook and Instagram (26)

3 Graphics for Instagram (29)

3 Pinterest with two different covers (35)

3 short videos edited on each platform and posted to Reels, TikTok, and YouTube Shorts (44 pieces of content, and I can probably do more)

Now that you know what you COULD do, decide what you can realistically do and maintain.

If you plan to do too much you are likely to overwhelm yourself and your audience. Find a happy spot with your time and needs!