To Simplify, Content Pillars are Just Topics to Share With Your Audience

Content pillars are really just the different topics you can share with your audience.  It’s just another name for your ideas.

Understanding the topics you want to talk about will help you decide what to post instead of wrestling with the idea that you know that you should be posting, but don’t know what to post.  Choose 4-5 ideas that you can talk about frequently and then break those ideas down further for even more ideas.

Take 20-30 minutes to think of these pillars and that time will save you even more time down the road.

As a driver, you will have two different audiences you can talk to – your fans and your sponsors or potential sponsors. That just means that you have more ideas to choose from! Once you have your content pillars, you can break that down further into additional ideas to post about.    

The content that you talk about is what makes you uniquely you and how you stand out from the crowd.  Quite frankly, posting consistently will put you miles ahead of most other drivers.  I recommend that you take 20 – 30 minutes to think about the topics you would like to talk about.  The time you spend on this will be well worth it!

I have put together some ideas for you to jumpstart your imagination.

FANS                                                                                

Racing – Upcoming, Day of, After                         

Personal – Get to Know You                                   

Racing – Behind the Scenes

Promotion (selling your races or merchandise)  

SPONSORS

Mentions & Thank You’s

Results You Have Gotten For Your Sponsors 

Why Choose  Motorsports Marketing for Your Business

Promoting – I am looking for marketing partners & this is why you should choose to work with me