The return on investment measures the success of your sponsorship for the sponsor.

No two campaigns are alike contributing to the fact that ROI is very hard to prove and measure from one marketing or sponsorship campaign to another

Brand values, or team values, are the beliefs that you and your team stand for. They are the foundation that your team is built upon, will help you with decision-making down the road, and should be a focus of all your communications and stories.

I don’t make resolutions because they are hard to keep, and I believe that if you want to make a change or start something new, do it now! Don’t wait for an arbitrary day like January 1, or even Monday. If it is important enough to do, do it now.

Below I talk about different ways to market your race team. Some of these are well-known, and some may be new to you or provide a twist on what you already know and do.

Your content should take different forms – long form and short form to keep your audience interested and engaged and to provide information in the manner that your audience wants. Some people like to read, some will watch long videos, some only short videos, bullet points may be easier to read for those in a hurry, and some may just want a photo.

Content pillars are really just the different topics you can share with your audience. It’s just another name for your ideas.

You keep telling me I should be posting on social media, but WHY???

Every driver and team understands that they should have some sort of social media presence, but often other than posting on race day the social platforms are overlooked