Your Social Media Serves Many Purposes – Here are 7

You keep telling me I should be posting on social media, but WHY???

Your content serves many purposes:

1.   Confirms you are indeed running your team as a business, and not just looking for a handout.

2.   Can be an indicator of how you will market the companies you are looking to work with.

3.   Can be used for inbound marketing for your company (attracting sponsors to you through the content you provide).

4.   Shows that you have some expertise when it comes to marketing or another skill you would like to highlight.

5.   Shows a company that you can be trusted to market their business.

6.   Consistent use of social media will reach more people, and any of those people may be a connection to a sponsor.

7.   If you create your content strategically you can reach sponsors at different stages of their decision-making.  You can let businesses know sponsorship is a possibility, the benefits of sponsoring a team, and the results you have had with your sponsors, all of which will help them make decisions about where to spend their marketing dollars.